Busy Entrepreneur
Ramblings and ravings from a busy entrepreneur.

Google (tm) doesn't like you using its trademarked name as a verb. It is wrong to write "Google (this)" or "Google (that)." The correct way is to write "Go to Google.com and search for (this)." The same is true with Xerox, the company that invented the photocopy machine. It is incorrect to use its name as a verb "to xerox a piece of paper." The correct way is to use generic words, such as "to photocopy a piece of paper." Google.com is trying to stop journalists, ad agencies and news sources from using its name as a verb.

You can read an interesting article on this subject at http://business.maktoob.com/report.asp?id=20060927152121

 

Click-to-Call Technology

By Brian Scott

This is the first time I have heard about "click-to-call" technology. Click-to-call services are one of the latest marketing and services tool to be built on VOIP applications. One such company, www.getClickToCall.com, offers a click to call platform which connects prospects directly to your telephone when they are visiting your website or reading your blog, pod cast, video blog, press release or article. The biggest advantage to using this service is customers get called back when a live person is ready to talk to them. No more busy signals or having the customer re-dial, which is a big annoyance.

 

A Busy Entrepreneur

By Brian Scott

I recently stumbled across a press release for Boink, a national adult magazine made by and for college students. The founder and editor-in-chief, Alecia Oleyourryk, is just 22 years old. If you go to the magazine's website (http://www.boinkmagazine.com), you can see the topnotch design, marketing and publicity she has generated for the magazine. I think she has come up with a good idea for the magazine, especially targeting that age group. Not many publishers would ever consider publishing a sex magazine (whoops! I meant "lifestyle" magazine) for college students. I'm sure she has received a lot of flak and verbal knuckle-smacking from the public. What I am most impressed about is her determination to succeed at such a young age. Good luck with your magazine! You are a busy entrepreneur!

 

Blogging with Blogger

By Brian Scott

I am a control freak. I like having complete control over scripts hosted on my server; this includes blogging software. I usually install my own blogging software and configure it with my SQL databases. Finally, I got fed up with all of the extra maintenance work, like updating spam lists, emptying my hitlog daily, and removing old posts. I'm glad I went with Blogger.com for this website. All I do is post and publish, and nothing more. Less maintenance means more free time for me.